They have to be active, given they are applying for your job. The point is that at the end of the day, just about 99% of the people who apply are active job seekers. This is mostly going to be people that are currently unemployed, are freelancers, are in between jobs for some other reason, and a very small portion of them will be people with jobs who are looking to make a move. You will only be attracting people who are out there looking for a job. One critical thing to remember at the end of the day is that with LinkedIn, just like other job boards, you’re only going to be attracting active talent. Marketing and Sales jobs tend to attract more people on LinkedIn, but depending how specific or niche your needs are, it may be challenging to hone in on the right people. Technical roles tend to not be the best roles to post on LinkedIn, although, they can be successful in certain markets. The quality of resumes that LinkedIn brings in will have a lot to do with your industry, and/or the type of job you’re looking for. This can end up being a time sucker as well, and this needs to be factored into your return on investment. It’s very likely you will end up having someone on your team spend a lot of time looking at resumes that are not a good fit for your job. That is that LinkedIn will attract a high volume of applicants and resumes, but the vast majority of them, 98% or higher, will be poor quality. One thing many of our clients complain about when it comes to posting jobs on LinkedIn is the same complaint we hear when it comes to posting on other job boards. You’ll have to come up with a decision yourself if LinkedIn provides the adequate amount of candidates for you to justify using the service. There is a certain amount of money you will spend posting jobs. Posting jobs on LinkedIn needs to be treated like any other marketing channel where ROI, or return on investment, needs to be tracked over time in order to really decide if it’s worth it? QUALITY OR QUANTITY? It is going to need to be measured on a case to case basis. The question of, is it worth it or not, is not a simple one. In general, LinkedIn can be a valuable tool to both promote your employer brand, your company, and post jobs. It also depends on the geography of your company and other factors, including your company’s social presence, employer brand, industry, and type of business. As my question in response is always going to be: What kind of jobs are we talking about? Some jobs are more effective to post on LinkedIn than others. So, is posting jobs on LinkedIn worth it? There is no simple answer to this question. DETERMINE THE TYPE OF JOBS YOU’RE POSTING LinkedIn’s network of candidates and job seekers in one place certainly is superior to the other job boards out there. Therefore, it has a centralized network of millions of people. What makes LinkedIn unique is that it is also built around a social network. LinkedIn is similar to other job boards in the sense that companies can pay a fee to post their jobs on LinkedIn, and then potential job seekers can easily submit an application for the job. LinkedIn has made a lot of money out of monetizing their social network to connect job seekers and employers. Therefore, there certainly are a high level of candidates and jobs available on LinkedIn. LinkedIn has, over the past decade, become a predominant figure in the recruiting and job seeking world. We’re going to focus more on LinkedIn because LinkedIn is certainly unique from other job boards. This is a very common question that we get and something that we wanted to write a blog about because there’s not an easy answer to this question.
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